Question 1
Decision: Invest in R&D for new product or improve existing product?
Based on expected value analysis, what is the optimal strategy?
New product: 30% success → 500 profit, 70% failure → -200 loss = EV = 150-140=10. Improve existing: 80% success → 200 profit, 20% no gain = EV=160. Existing product improvement has higher EV.