Question 1
Scenario: Choosing a marketing strategy for product launch
Criteria weights: Reach (30%), Engagement (30%), Cost (25%), Speed (15%)
Scores: Digital: 9/8/7/9, Traditional: 6/7/8/5, Hybrid: 8/9/6/8
Based on weighted multi-criteria evaluation, which option should be selected?
Digital weighted=2.7+2.4+1.75+1.35=8.2; Traditional=1.8+2.1+2.0+0.75=6.65; Hybrid=2.4+2.7+1.5+1.2=7.8. Digital scores highest, but Hybrid balances all factors.